Everyone who purchases an Emirates flight and flies before September 30, 2025 automatically gets the “My Emirates Pass“. You mainly get discounts in all kinds of retail stores, attractions, restaurants or or for beauty treatments. Locations eligible for a discount are all over the United Arab Emirates. Among Dubai’s most interesting sites, you can get a 10% discount at the Inside Burj Al Arab Tour or the At the Top Burj Khalifa observation deck on the 125th floor. The former Expo area even gives 25% off.
You must use your printed or digital boarding pass along with your photo ID, or the benefits will not be granted.

Find a Discount
The list of all offers is quite practical because you can filter for the emirates of Dubai, Abu Dhabi, Sharjah, Fujairah and Ra’s al-Khaimah. In addition, you can also filter by subject like Mind & Body, Leisure, Dining Experience, Retail and Shopping. In the case of Dubai, also by area in the emirate:

Usually, you get discounts between 10% and 30%. All in all, you probably won’t be able to achieve mega savings with a single redemption, but if you’re planning to fly with Emirates to Dubai anyway, the “My Emirates Pass” can definitely be worthwhile, especially since you can use it as often as you like.
By the way, students can get a small discount when booking Emirates tickets:
Cover Picture: Ditmar Lange