A couple of months ago, Finnair decided to dismantle its formerly advantageous loyalty program Finnair Plus by introducing a revenue-based-system in 2024. When relying on Finnair flights, customers would need to spend roughly €7,000 yearly to maintain their gold status.
A mass exit of members was not only predicted by us, but also expected by other airlines. It’s no surprise Finnair’s toughest competitor in the Northern European market, SAS Scandinavian Airlines, is set to welcome these members with open arms. Because of this, SAS’ loyalty program EuroBonus is currently offering a very uncomplicated status match.
As our reader Sebastian who left a comment pointed out, SAS also matches British Airways‘ Executive Club, Air France–KLM‘s Flying Blue and Lufthansa (Group)’s Miles&More statuses. We updated the article accordingly.
In addition to Finnair, you can also match Lufthansa’s Miles&More, Air France-KLM’s Flying Blue and British Airways’ Executive Club statuses. It basically comes down to proofing your status and you’ll get matched to the corresponding EuroBonus tier, up to EuroBonus Gold (=Star Alliance Gold as long as SAS is in the alliance) until December 2024 or even December 2025.
SAS offers no official information about this match. The offer may end at any time.
Further, SAS is set to leave Star Alliance and join SkyTeam, so perks may be altered or cancelled altogether.
Procedure
The match is straightforward and rather informal. Write an email to gold.dk@sas.dk containing the following information:
- Your SAS EuroBonus membership number
- Your current tier
- Proof of your status with a screenshot
- (Maybe a short letter of motivation as to why you’d like to choose SAS over your current airline in the future)
Every EuroBonus member has an individual membership year, depending on when they signed up for the program. We have information about confirmed matches from the FlyerTalk forum and the comment section of the German version of this article. Some members received their status until December 2024, while many have their matched status expire in April or even December 2025.
Confirmed Matches
We heard about the following matches:
- Finnair Plus Gold → SAS EuroBonus Gold
- Finnair Plus Platinum → SAS EuroBonus Gold
- Flying Blue Platinum → SAS EuroBonus Gold
Feel free to leave a comment with your experience, helping other readers.
Perks of EuroBonus
Participants will get matched to either SAS EuroBonus Silver or Gold. With your shiny new tier, the following perks await you:
EuroBonus Silver
EuroBonus Silver usually requires 20,000 Basic Points or 10 flights during a membership year. It comes with the following perks:
- On SAS and Wideroe1 flights:
- An extra 23 kg checked bag (not when booking Economy / Go Light fares)
- Priority Check-in
- 10% more Basic Points
- Bids for Upgrades are increased by 10%
- On Star Alliance flights (Star Alliance Silver):
- Higher waitlist priority
EuroBonus Gold
EuroBonus Gold usually requires 45,000 Basic Points or 45 flights during a membership year. It comes with the following perks:
- On SAS and Wideroe1 flights:
- Two extra 23 kg checked bags (not when booking Economy / Go Light fares)
- Lounge access (+1 guest or 4 family members)
- Priority check-in & Boarding
- Free seat selection, (no extra-legroom seats)
- Unlimited inflight Wi-Fi (short- and long-haul)
- Security fast-track
- Guaranteed seating up to 48h before departure (with restrictions in the most expensive fare)
- 25% more Basic Points
- Free cabin bags on light fares
- Priority customer service (hotline and email)
- Bids for Upgrades are increased by 20%
- On Star Alliance flights (Star Alliance Gold)
- An extra 23 kg checked bag (some light fares are excluded)
- Lounge access (+1 guest on the same flight)
- Priority boarding & check-in
- Security fast-track
1 – Regional carrier Wideroe is set to be purchased by Norwegian. These perks will most likely apply to SAS flights only in the future.
Thanks to our sources Flyertalk and StatusMatcher.com
Comments (17)
Maybe this post here has caused a policy change at SAS. 🙂 In short – not available any more. I wrote to SAS on Oct 29 and just now (Nov 13) got the following response:
Hi Siim,
Thank you for your request for Tier status match in SAS EuroBonus program. Unfortunately, we don’t offer this possibility any longer.
We thank you for your interest.
Kind Regards
Johanna
SAS Customer Service
Sent request on Oct 25 with Miles and More Senator Card an got the rejection email on Nov 2:
„Betreff: RE: SAS Eurobonus Gold Status Request EB # xxxxxxxxxxxxxxxxxx
Hi xxxxxxxx
Thank you for your request for Tier Status Match in SAS Eurobonus program. Unfortunately, we do not offer this possibility any longer.
We thank you for your interest.
Best Regards,
Eurobonus
SAS Customer Service“
Hi,
Does SAS status match to any other airlines other than Finnair, British Airways, Air France, Lufthansa? I tried to match AA Platinum Pro, Delta Platinum, Virgin Atlantic Silver and LATAM Black and was declined for all of them.
Hey, did you receive a reply from them? I sent a E-mail last week, but until now I haven’t received any response.
I received a response. My KLM Platinum was not matched. The message said the status match is no longer available.
Unfortunately, it did not work with Privilege Club of Qatar Airways
Hi! I have platinum card at Finnair. I like to apply SAS gold card, because I would like to travel in Scandinavia countries in near future and Finnair timetable are not so good
Hi Liisa! You need to follow the steps we have summarized under “Procedure”. Good luck with the match!
Great opportunity! I matched from AY Plat to EB Gold and received the status with validity to until Dec. 2025 (!). My EB account was made yesterday.
This actually Works. I got by gold status within The same day.😀
as per SAS Gold Service, they are also matching BA (Silver-Premier), Lufthansa (Sen and Hon) and Flying Blue (Gold/Platinum).
Thanks for the information, Sebastian! We will do our best to verify that.
if you give me your email i’ll send you a screenshot from SAS
Hi Sebastian! Please write to felix@travel-dealz.de Thank you very much!
Can I have it? I want finnair or other airlines’ screenshot is that ok?
Lounge access upon arrival is only available for SAS Eurobonus Diamond members not Gold.
The extra checked baggage allowance when travelling on Star Alliance partners is 32 kg when travelling in Business or First class. When travelling on an SAS flight in Business class the extra checked baggage allowance is 2 additional bags at 32 kg.
Thanks Alf! I have edited the article accordingly.